Understanding the Demand for Graphic Design Services
Graphic design is a field that has seen a surge in demand over the years, especially with the rise of digital media. In 2017, the need for skilled graphic designers was more pronounced than ever. Whether you’re a seasoned pro or just starting out, there are numerous ways to make money online with your graphic design skills.
Freelancing Platforms
One of the most popular methods to make money online with graphic design in 2017 was through freelancing platforms. Websites like Upwork, Fiverr, and Freelancer allowed designers to connect with clients from all over the world. Here’s how you could leverage these platforms:
| Platform | Best for | Key Features |
|---|---|---|
| Upwork | Long-term projects and high-paying clients | Extensive search filters, client feedback system, and escrow payments |
| Fiverr | Quick, small projects and building a portfolio | Fixed-price model, Gig extras, and seller ratings |
| Freelancer | Competitive bidding for projects | Project bidding, milestone payments, and a dispute resolution system |
Creating Your Own Design Shop
Another way to make money online with graphic design was by creating your own design shop. This involved setting up an online store where you could sell your designs, either as digital downloads or physical products. Here are some steps to consider:
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Choose a niche: Specialize in a particular area of graphic design, such as logo design, web design, or social media graphics.
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Set up an online store: Use platforms like Etsy, Society6, or your own custom website with WooCommerce or Shopify.
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Market your designs: Utilize social media, email marketing, and SEO to drive traffic to your store.
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Offer customization: Some customers may prefer a personalized touch, so consider offering customization services.
Designing for Print-on-Demand
Print-on-demand services like Redbubble, Teespring, and Zazzle allowed designers to create and sell custom designs on a variety of products without the need for inventory or shipping. Here’s how you could benefit from this model:
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Design your products: Create unique designs for t-shirts, mugs, posters, and more.
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Upload your designs: Submit your designs to the print-on-demand platform of your choice.
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Set your profit margins: Decide how much you want to earn from each sale.
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Market your products: Use social media, influencer partnerships, and other marketing strategies to promote your designs.
Designing for Websites and Apps
In 2017, there was a growing demand for graphic designers to create visuals for websites and mobile apps. This involved designing user interfaces, icons, and other graphics that enhance the user experience. Here’s how you could break into this market:
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Learn web design: Familiarize yourself with web design tools like Adobe XD, Sketch, or Figma.
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Build a portfolio: Showcase your web design skills with a portfolio of past projects.
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Connect with developers: Network with web developers to find potential clients.
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Offer additional services: Consider offering additional services like SEO optimization or content creation to enhance your offerings.
Teaching and Selling Courses
For those who enjoy sharing their knowledge, teaching graphic design online was a lucrative option in 2017. Platforms like Udemy, Teachable, and Skillshare allowed designers to create and sell courses on a variety of graphic design topics. Here’s how you could get started:
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Choose a topic: Select a specific area of graphic design to focus on, such as Photoshop, Illustrator, or branding.
