Join me every Saturday as I ask a Fun Question that’s been on my mind. I’ll give you my take, but I really hope you’ll jump in with your answers too, since I’m really curious to know what my fellow readers and bloggers think! So today’s question is…
Paying to Promote Facebook Pages?
So I recently discovered something that I had been blissfully unaware of. I knew that Facebook had the option for me to promote my page, which of course I wasn’t going to do with my blog. This is a hobby, not a business, so I’m not going to pay to promote it. What I didn’t know was that if you don’t pay to promote, people who are already following the page aren’t likely to see it.
My response was, “WTF?” If someone likes a page, why should I have to promote it for them? If they want to hide my page from their newsfeed, that’s fine – but it should be their decision! Apparently, when you post something to your Facebook page, it gets more views based on interactions. For example, every day I have my blog posts automatically fed to my Facebook page via bloglovin. It’s easier and I can’t count on myself to do it on my own every day. At the bottom of each of those posts, Facebook tells me how many people saw them. On average only TWO PEOPLE see those posts! Now mind you, I don’t have a ton of Facebook followers – I’m at 263 as I write this post. But out of 250+ people, only 2 are seeing my posts every day. That’s insane!
Now, if I were to take the time to put my posts in on my own – typing in a little introduction and then posting the link in the comments I would reach more people. Because with a comment, that post now has an interaction. I tested this out. One day, I had a post that had two views from it’s automatic post from bloglovin. Then I wrote a quick snippet about the post and put the link in the comments. By the end of the day, the first post still only had two views, while the second post (which was up for 5 hours less) had 7. Mind you, 7 is still a pretty pathetic percentage of 250 followers (2.8%), but it’s an improvement.
So, basically if you want people to actually see what your posting, you need them to like it and comment on it. Which is like a catch-22 because if they don’t see it, how can they interact with it? Obviously they can go looking for the page, but how many people even realize that if they don’t interact with a page it won’t appear on their feed? I would just assume that nothing new has posted. The other option is to pay to promote, which is something I’m not even slightly interested in doing.
From what I understand, the more a person interacts with your page the more likely they are to see your posts, even if the post hasn’t had a lot of interaction. And based on the people who regularly like my posts, I’d say that’s probably true.
So what does all this mean?
Well for one, it means I’m seriously questioning the value of having a Facebook page for the blog. I feel like I’d have to spend as much time on it as I do the actual blog for it to reach even 1/3 of the people who are followers. And that doesn’t really make sense.
Secondly, it means that I’m searching for all the Facebook pages I follow and care about seeing, making sure to interact with them so that they will HOPEFULLY show up in my newsfeed. And when they do show up, you better believe I’m hitting like for even the smallest thing so that I will see the posts that I really care about.
Finally, it means I’m really worried when I get emails from Twitter talking about paying to promote Twitter pages and Tweets. Facebook has never been too important for my blog – I don’t do a whole lot on it besides share posts, news about books/authors I follow, and book-related funnies. But Twitter! Twitter is where I do all my blog interactions and it scares me to think that they might be going the way of Facebook! Could you imagine if we didn’t see each others tweets just because no one had favorited, retweeted, or replied? Now don’t get all up in arms – this is just my concerns, nothing official (that I know of) has changed with Twitter. I’m just speculating and slightly worried.
Edit: Thanks to Comment below from Melanie Simmons, check out this video that really sheds some light on this issue:
What do you think about paying for Facebook traffic?
Are there other ways that I’ve missed to make sure people see what you post?