Join me every Saturday as I ask a Fun Question that’s been on my mind. I’ll give you my take, but I really hope you’ll jump in with your answers too, since I’m really curious to know what my fellow readers and bloggers think! So today’s question is…
How do you get swag?
This question is really on my mind because COYER is kicking off next week (go sign up if you haven’t yet!) and we like to do a Twitter Party with swag giveaways. I love the Twitter Party and I’m happy to say that my co-host, Michelle @ Because Reading, and I have managed to get a pretty decent collection of swag together for the party. But when we were working on the details this item was the highest concern for us. And it was last time too. I got to thinking, how do most people get swag for these kinds of giveaways?
We collected swag a few ways.
- Street Teams. Michelle and I both belong to at least 1 street team (I think she belongs to a few actually). Naturally these were easy places to ask authors for donations because there’s a lot of communication already and comfort. But even there I don’t want to be over asking my 1 street team. And I’m not joining tons of street teams just to get swag, that would be against what I believe I’m saying to you when I say I’m part of a street team (that I love said author and want to support them beyond the basics, because I believe in them).
- Giveaway wins. I don’t think Michelle did this, but I’m going to raise my hand and confess. I’ve won a couple giveaways that came with tons of swag items. I want a good deal of those items and no one is getting their hands on them (just to be clear). However, sometimes giveaways come with lots of the same swag item. I don’t need 4 of the same bookmark. I’m happy with just the one. So the other 3? Yep, I’m re-swagging them. The fact that I’m being given so many makes me think that this is the expectation. Is it? Or am I being tacky? Seriously, tell me. I don’t want to be doing something that’s frowned upon.
- Contacting authors I’ve recently given good reviews. This isn’t my favorite method, but it’s worked really well actually. If I’ve read something by an author that’s not extraordinarily well-known and I gave it 4 or 5 stars sometimes I’ll reach out to them and ask if they’d like to contribute to the swag prizes. I let them know that I really enjoyed their work and would love to help them get some publicity. It’s the truth, but I feel a bit like when I was in sales. You know, I need something, but I’m emphasizing why it’s good for you not me. But I don’t ask someone who I didn’t enjoy their book and can’t give good reviews. And I really do want to help spread their name around. What do you think? Ok approach?
- Changing a proposed giveaway. I’m participating in a tour during COYER that allows you to do an optional giveaway on your blog. I asked if they would be willing to use my giveaway item for the Twitter Party instead and they said sure. I also had an author offer a giveaway to go along with a review I’ll be doing and I asked if they would do it for the Twitter Party instead. I don’t feel so bad asking for these since the giveaway offer was already there and I just asked to change it up a bit.
And that’s how I get swag. The thing is, I love swag items. I love my collections of bookmarks. I use them all the time and the remind me of favorite books. They’ve introduced me to books and authors I was unfamiliar with. I know that’s why authors produce it. But I also know it costs them money, so I really can have a hard time asking for it. Am I missing a secret approach or is this how everyone goes about it too?
Do you like getting swag?
Do you giveaway swag ever?
How do you get it?