Join me every Saturday as I ask a Fun Question that’s been on my mind. I’ll give you my take, but I really hope you’ll jump in with your answers too, since I’m really curious to know what my fellow readers and bloggers think! So today’s question is…
Is Amazon’s 1-click button a good thing?
If you’ve read any of my Sunday Posts or watched my Twitter feed any random evening you’ve probably noticed that I have 1-click-itis. I buy Amazon books like they’re going out of business. Every day. And I wouldn’t have given any thought to the 1-click button’s dangers, beyond laughing that I use it too often if it weren’t for a recent problem I had. Here’s what happened:
My mom shares my Amazon account. She doesn’t need Amazon for much, so it’s just easier to share. She’s saved all her payment information and when we need to make a purchase we just make sure that we select the right credit card. Well, recently she’s started reading Kindle Books (thanks to my blog- yay!) and she texted me really confused because she was trying to buy books, but couldn’t figure out how to switch it to her payment profile. In fact, she accidently bought a book with my card. No big deal – I probably would have bought it anyway LOL. However, I thought, “Ok, I better turn off that 1-click button” so that this doesn’t happen to either of us by accident.
Guess what? You can’t turn it off for digital purchases! That’s right – if you want to buy anything digital you don’t get to select your card, you have to 1-click. I even contacted customer service to make sure I wasn’t missing something and I wasn’t. So now I have my mom’s card setup as the default for 1-click’s and when I want to purchase something that’s more than a Freebie, I have to go through a ton of extra steps to change the card. The result? Even if a book is just a couple bucks, I’m thinking a little more about whether or not I want to buy it, when before I would have said $2? Sure, why not. So, in my case at least – the 1-click button is actually hurting not helping their sales. Of course that’s now. It used to be a very different scenario.
But the whole scenario got me thinking. Amazon must have it setup that way for a good reason right? Here’s what I’m thinking:
1 – Impulse buys. The more time you have to think about it, the more likely you are to change your mind. Clicking through and selecting your card gives you time to think about where the money for that book is actually coming from.
2- Accidental buys. You might accidentally hit that button when you’re thinking about purchasing an item. If it didn’t cost a whole lot, you just might decide to keep it, rather than going through the pain of asking for a refund (which is NOT a 1-click process!)
They’ve marketed it as being more convenient, but really, how much harder is it to select your card? I say all this with the full intention of never stopping buying books from Amazon – I mean, the deals are great and I love the instant gratification – but I’m also much more aware of the marketing that’s going on. In fact, I decided to take a look at my last month’s bank statement to see how much my 1-click-istis has cost me. You ready for this?
Between October 1 and October 31 I spent $60 on 1-click purchases that were between $0.99 and $1.99!
Can you believe that? I was flabbergasted! Here I am trying to be frugal and I blew $60 on books that were less than $2!! So I’ll continue 1-clicking those Freebies but you better believe I’m being much more careful about those 1-click deals. In a way, I guess I should thank Amazon for being so inflexible with their 1-click button settings! If they hadn’t, who knows how long it would have taken me to stop and look at how much those little purchases were costing?
Do you have 1-click-itis? How well do you monitor your purchases?